Basic Art Marketing

Jamaica Plain Open Studios presents two workshops for artists on how to make the most of your exhibition opportunities and present your art in the best possible light. That means more sales and more recognition for your art. Both workshops start by reviewing your goals so you can match your expectations to your investment of time and energy. While JPOS markets the event as a whole, it's up to you to market yourself – make people remember you and want to come back for more. Come learn how. The workshops will be chock full of information but also open to discussion of participants' individual needs.

Basic Art Marketing is geared primarily toward new Open Studios participants.
Now What? Focusing Your Art Career is primarily for people who have already participated in Open Studios in the past.

Basic Art Marketing

Geared to the Open Studio novice, but also helpful for people who could use a boost, this workshop gives an overview of how to present yourself professionally at Open Studios and other events and make your participation a success. Make your display look professional and visually appealing, with collateral material (business cards, etc.) to take away for later contact. Learn how to develop your web presence and social media marketing (Facebook, event listings) to expand your reach beyond this one weekend.